Photographic Campaign by Autostrade per l’Italia.

The objective of the campaign was to highlight the people who, day after day, contribute to the development of a safer, smarter, and more sustainable motorway network, putting their work in the spotlight. From Tecne to Movyon, and through Amplia, Free to X, Elgea, and Giove Clear, the employees of the Group’s companies are the heart of this new initiative, embodying the diverse skills and expertise that drive the ASPI ecosystem forward.

Launched in February 2023, the campaign had a significant presence across major national newspapers and online news portals. It was also prominently displayed in key motorway service areas, as well as on the Group’s website and social media channels, ensuring broad visibility and impact.

Thanks to:

• Ninetynine agency;
• Officina38 video production house;
• Riccardo Pasciucco post-production and on-set assistance in Florence and Milan;
• Lorenzo Gargiulo on-set assistance in Rome.